Proof That Niche Marketing Works: Picking One of the Most Specific Niches With Jane Mepham (Ep. 371)

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Have you heard about niche marketing but still aren’t convinced that it can grow your business?

Perhaps hearing from someone who has walked the walk might help.

In this episode, Matt Halloran talks to Jane Mepham, the founder and principal advisor at Elgon Financial Advisors LLC. Having picked a highly specific niche — first-generation Americans and immigrants working in the STEM space — Jane debunks the myths around niche marketing and attests to its true potential.

Jane discusses:

  • Marketing strategies that make it easy for your niche to find you
  • The magic that happens when your niche audience says, “Oh, you get it.”
  • Every reason to weave your personal life experiences into your messaging
  • Why she books an entire day to focus on content creation
  • And more


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About Our Guest:

Jane Mepham knows what it means to move to a new country and be a cultural stranger despite what would have been considered some great academic credentials in the tech space. With a passion for helping immigrants with wealth management, Jane founded Elgon Financial Advisors, a fee-only firm. Prior to that, Jane worked for a well-known national financial planning firm where her work with immigrants in the medical field convinced her that she needed a firm specifically designed to serve successful immigrants looking for advisors who’d be culturally sensitive to their backgrounds.

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