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Summary:
Have you heard about niche marketing but still aren’t convinced that it can grow your business?
Perhaps hearing from someone who has walked the walk might help.
In this episode, Matt Halloran talks to Jane Mepham, the founder and principal advisor at Elgon Financial Advisors LLC. Having picked a highly specific niche — first-generation Americans and immigrants working in the STEM space — Jane debunks the myths around niche marketing and attests to its true potential.
Jane discusses:
- Marketing strategies that make it easy for your niche to find you
- The magic that happens when your niche audience says, “Oh, you get it.”
- Every reason to weave your personal life experiences into your messaging
- Why she books an entire day to focus on content creation
- And more
Resources:
- PodRocket Academy (Join for free!)
- Visit Restream to claim your exclusive offer!
- Top Advisor Marketing Podcast: Are You Listening? Writing So Your Audience Can Hear You With Derek Pollard (Ep. 330)
- Top Advisor Marketing Podcast: Content That Converts? Write Content That Connects With Derek Pollard (Ep. 348)
- Top Advisor Marketing Podcast: The BOVA Method for Mind Mapping: Organize Your Ideas in 4 Simple Steps (Ep. 356)
Connect With Jane Mepham:
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About Our Guest:
Jane Mepham knows what it means to move to a new country and be a cultural stranger despite what would have been considered some great academic credentials in the tech space. With a passion for helping immigrants with wealth management, Jane founded Elgon Financial Advisors, a fee-only firm. Prior to that, Jane worked for a well-known national financial planning firm where her work with immigrants in the medical field convinced her that she needed a firm specifically designed to serve successful immigrants looking for advisors who’d be culturally sensitive to their backgrounds.
