An inherently intimate medium, podcasts foster relationship-building in a way that no other medium can. When you have a podcast, your ideal prospects can plug into your expertise 24/7, and they can do it hands-free. Podcasts give you an unmatched opportunity to speak to your prospects at their busiest moments: while driving, cleaning, cooking, exercising –– the list goes on. You’re giving them complete access to your expertise on their own terms, rather than interrupting them or demanding their undivided attention. 

What podcasting gives experts: 

1) Instant, deep credibility that resonates with your ideal prospects

2) Top-of-mind awareness without interrupting your prospects

3) More referrals from clients, prospects, and centers-of-Influence 

4) Significantly increases your search engine results with original content 

5) Expansion of your digital network, even while you sleep

6) Enhanced focus on what you do best and how you create value 

7) Attracts clients who you enjoy working with most 

8) Positions you as the trusted expert 

9) Significantly increases the synergy of your marketing to enhance your ROE (return on effort)  

10) It’s fun

Here’s a great article on the power of podcasting.

Our focus is on helping experts by freeing them from the torment of sales and having to chase prospects. We work with a wide range of subject matter experts who know what they do, how to do it, and what problems they solve for their audience. So yes, any professional or business can use our system.

We started our podcasting service in January of 2017 under the Top Advisor Marketing name. We’ve since re-branded our company to expand our horizon to help all types of experts and companies pursue the power of influence and content marketing. 

The best marketing has two common threads: 1) It’s focused on momentum over the mid-to-long-term, and 2) it’s synergistic. 

If you want to become known as a subject matter authority, you need to do more than produce subject matter expertise –– you need to repurpose content, share it, and get it in front of your ideal audience often and consistently. We call it “scaling your credibility.”

We recommend our full system because, using the strategy mentioned above, it positions you to become a subject matter authority (i.e., influencer) in 2-3 years versus the 8-10 it typically takes.

3-4 hours per month, which includes the time you will spend recording your podcasts and reviewing the social media posts we create for you. 

You save 80+ hours of work per month, which our team takes off your plate to implement the system on your behalf. This includes expertise across 11 unique skill sets.