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Struggling to get your podcast off the ground? We get it!
In this episode of the Top Advisor Marketing Podcast, Matt Halloran and ProudMouth CEO Kirk Lowe break down the 5 biggest concerns that stop advisors from hitting record – like figuring out a name, getting listeners, and avoiding podfade.
Want solutions to take action? They’ve got tips on planning, video strategy, and even how to be a guest on other podcasts. Plus, get a sneak peek at something new (coming soon!) to make podcasting way easier.
So, how can you overcome the common obstacles that prevent you from starting and maintaining a successful podcast? You start with this episode!
Kirk and Matt discuss:
- What is podfade?
- The top 5 concerns that stop advisors from starting a podcast (you’ll have to listen if you want to know what they are!)
- How to quickly and easily identify your first 12 topics
- How to leverage AI in getting started
- Three quick tips for attracting listeners
- And more
“If your episode is downloaded 478 times in the first seven days after release, you’re in the top 10% of Buzzsprout podcasts. If you’re downloaded 121 times, you’re in the top 25%. It’s actually not that difficult to rise up the ranks.” ~Kirk Lowe
Resources:
- Webinar: Top 10 Must-Haves To Start an Advisor Podcast That Actually Converts
- Website: Podcast Industry Insights
- Website: United States Patent & Trademark Office
- Service: Buzzsprout (Podcast Hosting)
- Service: Riverside (Podcast Recording)
- Service: StreamYard (Live Streaming & Recording)
- Service: Headliner (Podcast > Video)
- Podcast: Future Planning: Are You Preparing Your Clients To Live Past 100? With Ric Edelman (Ep. 410)
- Report: Cumulus Media’s Podcast Download Report (Fall 2023)
- Top Advisor Marketing Podcast: Scale Credibility and Save Time With the Atomic Content Method With Kirk Lowe (Ep. 445)
- Top Advisor Marketing Podcast: An Advisor’s Blueprint for Overcoming Content Creation Challenges With Stoy Hall (Ep. 439)
- Top Advisor Marketing Podcast: How To Turn a Podcast Into Your Main Source of New Business With Taylor Schulte (Ep. 285)
Connect With Kirk Lowe:
Connect With ProudMouth:
- Thinking about starting your own podcast? Book a call to learn about our done-with-you service
- ProudMouth
- LinkedIn: Matt Halloran
- Twitter: Matt Halloran
- LinkedIn: ProudMouth
- Facebook: ProudMouth
- Twitter: ProudMouth
- YouTube: ProudMouth
About Our Guest:
After decades spent helping build and market successful financial services brands, Kirk Lowe recognized the increasing role and importance of influence in the rapidly expanding Expertise Economy. Successful financial advisors harnessing the power of podcasting, video, social media and progressively building their influence were attracting clients rather than having to chase them.
Kirk’s ‘ah-ha’ moment—that influence is essential for professional experts—led to his co-founding of ProudMouth, an influence accelerator dedicated entirely to liberating financial experts and advisors from the tyranny of sales by giving them the means and methods to become recognized, in-demand authorities.
