The Most Important Page You’re Ignoring on Your Website With Manda Szewczyk (Ep. 454)

Pop quiz: what’s the most visited page on your website? 

It probably won’t surprise you to know it’s the homepage. But what about the second most visited? Any guesses?

It’s your About Page. 

In this episode, host Matt Halloran welcomes Manda Szewczyk — web designer and founder of Hyper Pony Studio — to explore the crucial role your About Page plays in generating new business for you. Visitors want to get to know the person behind the business, especially when it comes to finding a financial advisor. 

Learn how to present an authentic and relatable image on your About Page, while making it super easy (and compelling) for prospects to get in touch. 

Matt and Manda discuss:

  • The common mistakes advisors make with their about page, and how to fix them
  • The six must-haves to craft an about page that engages and converts
  • How to use video content as a shortcut to building trust
  • Why you should audit and update your about page from time to time 
  • And more


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About Manda Szewczyk:

Manda Szewczyk is an award-winning web designer who has spent the last 15 years as a web, design, and digital marketing consultant for the financial services industry. In early 2023, she decided to follow her passion for helping people who help people, focusing her expertise on financial advisors.

Why this shift? Manda recognized a gap in support. While large investment firms have the resources to enlist the aid of big agencies, independent advisors are often left to wrestle with DIY web builders or settle for cookie-cutter templates, likely at the expense of valuable clients. So, Manda has set out to help advisors of all levels grow their businesses with their websites. For RIA firms and established advisors, Manda offers ongoing marketing and fractional CMO services – as well as custom websites that go far beyond aesthetics – to help you achieve your marketing goals. For individual advisors, Manda offers 1-on-1 website coaching and group workshops – to take your existing website from DIY to PRO –  without breaking the bank. And for advisors transitioning to independent and launching new businesses, Manda offers comprehensive packages that include a new visual brand, a website that can expand with your business, and branded templates to jumpstart your marketing journey.

Manda also shares a steady stream of tips on LinkedIn to help financial advisors improve their marketing efforts, and she just launched a newsletter where she gives deep-dive advice for driving more prospects to your website – and turning those visitors into clients.

When she’s not focused on work, Manda enjoys spending time with her family, her dogs, and her horse – and enjoys drawing, running, reading, making music, and just chilling outdoors.

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