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Imagine having a content creation superpower that lets you share your financial expertise with the world without being chained to your desk all day.
This is exactly where the “five-step Atomic Content method” comes in. With the Atomic Content method, you’re not just creating content, you’re building scaled credibility. Your audience gets to consume your insights on their terms, whether they prefer in-depth articles or quick social media clips. And you get to make the most of your hard work, repurposing existing content to save time and effort.
In this episode, Matt Halloran is joined by ProudMouth CEO Kirk Lowe to explore this time-saving strategy that helps advisors like you consistently produce high-quality content — and stay top of mind — without the overwhelm.
Matt & Kirk discuss:
- Why quality and quantity are both required to scale your influence and credibility
- How short & sweet, punchy, relevant content makes it easier to get engagement on long-form content down the road
- The importance of consistent brand voice and relevance
- The types of content you absolutely must include in your strategy
- Why you should be sharing your best stuff over and over again. And again.
- The Perfect Content Formula
- The five steps of the Atomic Content method (it’s all about that gold!)
- And more!
Resources:
- PodRocket Influence Academy (Enroll for FREE)
- How much influence do you have? Take our free 5-min test
- LinkedIn: Jeff Walker
- Website: Chalene Johnson
- Website: Gary Vaynerchuk
- Website: Seth Godin
- LinkedIn: Katie Braden
- LinkedIn: Carl Richards
- Service: Idea Decanter
- Top Advisor Marketing Podcast: How to Make Your Videos Way More Authentic With Laura Garfield & Sharon Gottula of Idea Decanter Part 1
- Top Advisor Marketing Podcast: An Advisor’s Blueprint for Overcoming Content Creation Challenges With Stoy Hall (Ep. 439)
Connect with Kirk Lowe:
Connect with ProudMouth:
- Thinking about starting a podcast? Book a call with our Influence Liberator to learn about our done-with-you service
- ProudMouth
- LinkedIn: Matt Halloran
- Twitter: Matt Halloran
- LinkedIn: ProudMouth
- Facebook: ProudMouth
- Twitter: ProudMouth
- YouTube: ProudMouth
About Kirk Lowe:
After decades spent helping build and market successful financial services brands, Kirk recognized the increasing role and importance of influence in the rapidly expanding Expertise Economy. Successful financial advisors harnessing the power of podcasting, video, social media and progressively building their influence were attracting clients rather than having to chase them.
Kirk’s ‘ah-ha’ moment—that influence is essential for professional experts—led to his co-founding of ProudMouth, an influence accelerator dedicated entirely to liberating financial experts and advisors from the tyranny of sales by giving them the means and methods to become recognized, in-demand authorities.
