Have You Tried This? Easy Marketing Tips To Hold Your Niche’s Attention With David Wilson (Ep. 362)

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Do you want to differentiate yourself from the advisor down the street? Are you looking for marketing strategies that will not only get your audience’s attention but also turn them into raving fans?

You’ve come to the right place!

In this episode, Matt Halloran talks to David Wilson, the benefits program manager at Lockton Companies. David reveals how he’s using various digital media (including podcasting) to position himself as an expert in personal finance, and how you, too, can catch and hold your audience’s attention. 

David discusses:

  • How he partners with advisors to help get their clients’ personal finances on track
  • The power of repurposing content (and how to do it right)
  • Exactly which hashtags he’s using to earn his audience’s attention on Instagram and TikTok
  • An easy trick for repurposing videos across Instagram and TikTok without making the algorithms angry 
  • And more


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About Our Guest:

David Wilson is a personal finance enthusiast who loves sharing his knowledge with others, especially those who are in college or recent graduates. David was featured in the Ramsey Solutions documentary on the student loan crisis, Borrowed Future, for making it through school debt-free. Since then, he has become a Ramsey Certified Financial Coach and gives back by sharing his knowledge on social media to help others take on college and life without any debt. David also shares the stories of other students who are going through (or have gone through) college debt-free on the YOUR Debt-Free Degree Podcast.

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