329. Is Social Selling Even Worth It for Advisors? With Carson Heady

Heads up: This page includes affiliate links. If you make a purchase using the links below, we may receive a small commission at zero cost to you. We only recommend tools that we’ve personally vetted and love.


Your prospects may not hire you right away. But when they’re ready to work with an advisor, you’ll want them to think of you first! 

In this episode, Matt Halloran talks to Carson Heady. Carson is Microsoft’s health solutions director and their number one social seller, as well as a Sales Hall of Fame inductee and a best-selling author. Now, he’s making the case for how advisors can benefit from social selling, especially on LinkedIn! Carson shares how to use social selling to stay top of mind and build a community around your expertise.  

Carson discusses:

  • 3 social-selling strategies for standing out among thousands of other advisors on social media
  • Success stories that he can directly attribute to social selling on LinkedIn
  • How he helps professionals sell to a hyper-focused niche
  • Every reason to create a prospect “hit list” for effective niche marketing
  • And more


Connect With Carson Heady:

Connect With ProudMouth:

About Our Guest:

Carson Heady is Microsoft’s health solutions director and their number one social seller. He is also a Sales Hall of Fame inductee, eight-time CEO award winner, and a best-selling author of the “Birth of a Salesman” series. As well, Carson has been number one in nine senior leadership and sales roles across four companies including Microsoft and AT&T.


Gain access to our deep vault of resources to help you become a subject matter authority. Learn how to create and implement effective content marketing, click-worthy social media, your own podcast, and much more.