Our Proven Strategies To Beat Podfade With Kirk Lowe (Ep. 328)

When a podcaster stops producing episodes, suddenly and without notice, that’s called “podfade.”

Believe it or not, 50% of podcasts podfade before reaching episode seven. And then another 50% quit before episode 20!*

In this episode, Matt Halloran and Kirk Lowe share best practices for keeping your podcast going forever. Having produced 3500+ podcast episodes for clients and ProudMouth, they know how to avoid common mistakes that cause even the most enthusiastic podcasters to podfade.

Matt and Kirk discuss:

  • Advice for new podcasters on managing expectations and staying motivated 
  • Four KNOWs that make or break a podcast’s staying power
  • What you should (and shouldn’t) focus on during your first few episodes
  • How outsourcing reduces the likelihood of podfade
  • And more

(*Data from Blubrry, a podcasting company that serves over 125,000 podcasters.)


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About Kirk Lowe:

After decades spent helping build and market successful financial services brands, Kirk recognized the increasing role and importance of influence in the rapidly expanding Expertise Economy. Successful financial advisors harnessing the power of podcasting, video, social media and progressively building their influence were attracting clients rather than having to chase them.

Kirk’s ‘ah-ha’ moment—that influence is essential for professional experts—led to his co-founding of ProudMouth, an influence accelerator dedicated entirely to liberating financial experts and advisors from the tyranny of sales by giving them the means and methods to become recognized, in-demand authorities.

Gain access to our deep vault of resources to help you become a subject matter authority. Learn how to create and implement effective content marketing, click-worthy social media, your own podcast, and much more.