326. How To Market Yourself As an Expert With Kristen Luke

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Summary:

Every advisor we’ve helped niche-out has said, “This is the greatest gift I’ve ever given myself!”

When done right, niche marketing helps advisors attract more ideal clients and skyrocket their business!

In this episode, Matt Halloran talks to Kristen Luke, the founder and president of Kaleido Creative Studio. They share the ultimate guide to positioning yourself as an expert in a niche you’re passionate about (and is profitable at the same time!). Through easy steps and real-world examples, you’ll learn how to pick the best niche and excel. 

Kristen discusses:

  • What type of advisor benefits from an expertise approach to marketing
  • Why, in order to be an expert, advisors must focus on a niche
  • How to start engaging with your target market (it’s easier than you think!)
  • Ways to measure success before going all-in on your niche
  • Major pitfalls in niche marketing –– and how to avoid them
  • And more

Resources:

Connect With Kristen Luke:

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About Our Guest:

Kristen Luke is the President of Kaleido Creative Studio, a marketing agency specializing in helping RIAs promote their businesses to a niche through an expertise approach. Over the past 15 years, Kristen has consulted with hundreds of financial advisory firms covering a broad range of marketing strategies and campaigns. She is a frequent contributor to industry conferences and publications. Most recently, she was published on Kitces.com and Advisor Perspectives and presented at FPA NorCal.

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