315. Podcasting: The Solution to Advisors’ 7 Biggest Marketing Challenges

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Summary:

You’re about to get solutions to the marketing challenges that hinder today’s advisors from accelerating their influence.

In this episode, Matt Halloran and Kirk Lowe address the seven biggest marketing challenges and how they can be solved by podcasting. They also share examples of advisors who are using their podcast to cultivate lasting relationships, build a consistent brand image, and grow their practice.

Matt and Kirk discuss:

  • Why podcasting is a huge difference-maker in turning leads into clients
  • How to develop a consistent brand message using “pick-a-fight” and “pick-a-niche” strategies
  • What makes you highly referable among clients and COIs
  • Actionable steps to incorporate into your marketing right away
  • And more

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