3 Myths That Stop Professionals From Podcasting
3 Myths That Stop Professionals From Podcasting Podcasting is a game-changer for experts (i.e. individual professionals and companies) that want to be seen as...
Insights on podcasting, content strategy, and marketing for professionals in high-trust industries.
3 Myths That Stop Professionals From Podcasting Podcasting is a game-changer for experts (i.e. individual professionals and companies) that want to be seen as...
What's New On Social Media: October 2020 to December 2020 With social media platforms changing rapidly, it’s difficult to keep up with the latest features and...
With social media platforms changing rapidly, it’s difficult to keep up with the latest features and policy changes. That’s why we’ve made it easy for you to...
With social media platforms changing rapidly, it can be difficult to keep up with the latest features and policy changes. That’s why we’ve made it easy for you...
It’s a crazy time in the history of the world. A health and economic crisis for the ages. Your marketing will have to change, this time faster than most of you would like. Marketing has evolved but the time you have to embrace just evaporated.
Last week, we offered all of our advisors the opportunity to record a free C-19 podcast episode. Most took us up on it. Their clients were extremely grateful, reassured, and response rates were very high. That’s what advisors are supposed to do – communicate and guide. In fact, half (1.5%) of the 3% alpha advisors add to their client relationships are based on behavior management, as per Vanguard Advisor’s Alpha Report.
We’ve been assisting advisors who we produce podcasts for to create a short-term communication strategy for COVID-19. They all have a long-term communications strategy we implement for them but in this global health and economic crisis, we need a short-term action plan.
In 2008 we were faced with a black swan event. Fast forward to 2020, we are now in the midst of another one. But no one saw this black swan event coming....
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