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Summary:
Your prospects care about who you are, not just what you know. Do you know how to show them your true self on social media?
In this episode, Matt Halloran talks to Fereshteh Fattaahi and Ben Daron of Advisor Roots. Fereshteh and Ben prove that being yourself online doesn’t have to be scary, nor does it need to be done with perfection. They also discuss what advisors can gain by showing their true selves, how to get started on social media, and reasons to say no to using canned content.
Fereshteh and Ben discuss:
- The biggest marketing mistake that today’s advisors are making
- The future of social media marketing, post-lockdown
- Why they feel strongly against advisors using pre-made marketing solutions
- Why creating interesting content about yourself is easier than you think
- And more
Sponsorship:
A big thank you to our sponsor, Restream! Visit Restream to claim your exclusive offer: https://proudmouth.com/restream/
Resources:
- Influence Accelerator Academy (Join for free!)
- LinkedIn: Anthony Ruffalo
Connect With Fereshteh Fattaahi:
Connect with Ben Daron:
Connect With ProudMouth:
- ProudMouth
- LinkedIn: Matt Halloran
- Twitter: Matt Halloran
- LinkedIn: ProudMouth
- Facebook: ProudMouth
- Twitter: ProudMouth
- YouTube: ProudMouth
About Our Guests:
Fereshteh Fattaahi
Fereshteh “Fresh” Fattaahi is an “advisor’s advisor” who plays to her strengths as a relationship builder and delivers immense value for professional advisors in the insurance, financial services, and legal services sectors. She believes that a strong online presence is critical for advisor branding. In launching ADVISOR ROOTS, the company she co-founded, she focuses on developing the roots of an advisor’s story while providing digital marketing strategies to maximize business outcomes.
Ben Daron
Ben is a professional creative problem-solver: a designer, entrepreneur, and consultant who has dabbled in a number of different industries and roles. He grew up in a family that owned a small business, which gave him hands-on experience of running a business before he started his own. He helps people start their business on the right foot, streamline their operations with smart tools and workflows, and sustain both themselves and their business through good self-care.
