You Found Your Niche…Now, How Do You Attract Them? With Lacey Langford (Ep. 369)

Do You Want To Serve a Specific Clientele…but You’re Not Sure Who?

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Found your niche? Well done!

Now, how do you attract this audience and accelerate your influence?

In this episode, Matt Halloran speaks with Lacey Langford, AFC®, the founder of The Military Money Expert® and the host of the Military Money Show. Lacey reveals the strategies she uses to tap into her niche –– the military community –– and how she has accelerated her influence through podcasting, conferences, blogs, and more.

Lacey discusses:

  • What it means to have “zinging moments” with clients
  • Why she calls podcasting her biggest marketing arm
  • How few listeners can also have a major impact on your business
  • How to build a community that attracts COIs, fellow experts, and prospects
  • And more


Connect With Lacey Langford:

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About Our Guest:

Lacey Langford is a financial coach, veteran, milspouse, and entrepreneur who changes people’s mindset from being fearful of money to having control and confidence with it. She’s an Accredited Financial Counselor® with over 15 years of financial planning, counseling, and coaching experience. Lacey’s the founder of the Military Money Show, a podcast dedicated to helping the military community with personal finance, and, a personal finance blog specializing in the unique world of the U.S. military. Lacey’s also the founder of MilMoneyCon, a national conference for financial professionals united by military service.

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