How to Introduce Authenticity into Your Marketing Strategies With Candice Carlton (Ep. 400)


People know when they’re being sold to. How can advisors build authentic connections with their audience through marketing and social media?

In this episode, Matt Halloran is joined by Candice Carlton, Head of Advisor Growth Marketing at FiComm Partners. Candice shares her journey from working in retail to entering the financial industry and changing up the way her company –– and advisors –– communicate. 

Candice discusses:

  • How she changed the way the internal communications at United Capital were seen by employees – and why those changes increased communication
  • How FiComm is motivating financial advisors to change their thinking through their coaching program
  • What it takes to build authentic marketing strategies
  • How to approach social media more authentically to get the right message to your audience
  • And more


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About Our Guest:

Candice Carlton is the Head of Advisor Growth Marketing at FiComm Partners. Prior to FiComm, she worked for and with some of the fastest growing and most innovative firms in the US including Mercer Advisors, United Capital acquired by Goldman Sachs and XY Planning Network. 

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