339. The MarketCounsel Summit 2021: How To Use PR to Combat Misinformation in Financial Services With Ray Hennessey

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Over the past few years, communication strategies for financial services professionals have changed dramatically, especially with modern marketing tools, like social media.

In this episode, Matt Halloran talks to Ray Hennessey, the president & CEO at JConnelly, a leading public relations firm in the financial services industry. Ray provides insight into how advisors can improve their PR to combat industry misinformation and build deeper client relationships.

Ray discusses:

  • The biggest marketing challenges for today’s advisors
  • How being unapologetically yourself enhances your PR
  • How to overcome the imposter syndrome and market with confidence
  • Why the future of financial services is more about relationships than products
  • And more


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About Our Guest:

With more than 25 years of media, marketing and management experience, Ray Hennessey has spent his career at the convergence of traditional and emerging communications channels. He most recently served as JConnelly’s president and Chief Innovation Officer, developing technology and content platforms for a variety of clients. Before that, he served as Editorial Director for Entrepreneur, where he launched the Entrepreneur360 and Top Company Culture franchises, as well as the Entrepreneur Network video channel.

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