337. How To Use Video Marketing To Attract Clients –– Without Being on Camera! With Jill Addison

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Summary:

Video marketing helps advisors improve SEO, increase their email click-through rates, and boost social media engagement.

And get this –– you don’t even have to be on camera to make it all happen!

In this episode, Matt Halloran talks to Jill Addison, founder of FA Client Machine, a digital marketing expert, and a video specialist. Jill discusses how you can generate more business and grow your practice through unique “whiteboard animated” videos. She also shares her latest LinkedIn Personal Touch System, which helps you nurture lasting relationships with clients, prospects, and referral partners.

Jill discusses:

  • How videos make complex financial concepts accessible your audience
  • FA Client Machine’s turnkey video system that caters to advisors
  • Success stories that demonstrate the potential of video marketing
  • How niching actually broadens your potential audience base
  • How to write automated LinkedIn messages that are authentic
  • And more

Resources:

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About Our Guest:

Jill Addison is a digital marketing expert & video specialist who has helped thousands of small business owners and financial advisors generate hundreds of thousands of dollars in new business by leveraging cutting edge video marketing strategies (powered by YouTube, social media and email marketing). In addition to being the writer of the acclaimed book, “Financial Advisor’s 7 Steps to Video Marketing Success,” Jill is the founder of FA Client Machine and the co-creator of the Turnkey Video System, which includes a library of highly engaging and entertaining whiteboard videos financial advisors are using to nurture relationships with prospects and clients.

 

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