Episode 219: How to Win Over Prospects With Email Campaigns — With Emily McGuire

Have you considered that email is no different than most of your other sales channels?

Email campaigns give financial advisors a one-to-one relationship-building opportunity with prospects in all stages of their customer journey.

In this episode, Matt Halloran speaks with Emily McGuire, the owner of an emailing marketing studio called Flourish & Grit. This is a fun and practical conversation where Emily teaches you how to write emails that build trust and compel prospects to take the next step with your brand.

Emily discusses:

Reasons to consider sending short emails to your list frequently
Which metrics to consider, besides open-rates, when assessing your email results
How to generate warm leads with an email nurture sequence
What word to starting using right away in your emails to get better results
And more!

Brought to you by: Iris.xyz


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About Our Guest:

With lessons learned over a decade in tech, sending thousands of email campaigns, and earning clients over $80 million in email campaign revenue, Emily McGuire loves sharing the mistakes and strategies of email marketing done well. You’ll typically find her with a cup of coffee in hand because #momlife. When her head isn’t in her laptop, you can find her chasing her kid, reading a book, or binging trashy TV.

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