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You've built an entire business around your expertise… but do your potential clients know what makes you different? In the second piece on proving your brand and experise, Kirk is here to talk to you about the importance of a White Paper. Having written over 20 white paper's on his own, he's here to give you the pieces necessary to begin writing your own paper. Once you have that white paper fresh off the press, it's also important to know how to use it. As a white paper expert, Kirk has everything you need to know to make your first paper a success. For more informtion check out the free resources listed below. 
LINKS: Anatomy of a White Paper