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The best brands know who they are. They have a strong value system and a purpose that goes beyond the bottom line.
Your brand may already have a purpose. But, can you confidently say that your purpose is obvious to your employees, prospects, and clients in every action your brand takes?
In this episode, Matt Halloran and Kirk Lowe join Eric Solomon, founder and CEO of The Human OS™, to help you align your company’s behaviors –– both internally and externally –– with your vision, values, personality, positioning, and purpose.
You will learn:
- How a brand’s internal culture affects its ability to make a positive outward impact
- What it means to have a brand personality (and why a lot of companies get this wrong)
- Ways in which podcasting, through its high level of intimacy, plays into the future of The Human OS™
- Four keys to rising above the noise for leaders and organizations
- And more!
Resources:
ProudMouth | Matt Halloran on LinkedIn | Kirk Lowe on LinkedIn | Influence Accelerator Academy | Eric Solomon on LinkedIn | The Human OS™ | Rob Howard on LinkedIn | “The Fix” by Chris Kneeland, Ryan Gill, and Rob Howard | Experience Camps | CR Talks: Storytelling in the Machine — When the Math Men Meet the Mad Men | SmartLess
