11. Cult Brand vs. Mediocre Brand: Which One Are You? With Chris Kneeland

Mediocre brands follow industry trends. Cult brands, on the other hand, disrupt norms and introduce their own unique philosophy.

Which type of brand do you aspire to have?

In this episode, Matt Halloran talks to Chris Kneeland, the co-founder of Cult Collective, The Gathering, and Communo. They highlight what a handful of special brands do differently to secure their place as true cult brands. If you want to become a brand that inspires great devotion and dedication from your prospects, clients, and employees, this one’s for you. 

You will learn:

  • Why brand awareness is inferior to brand advocacy
  • The importance of staying true to your values even if it drives away some people 
  • Why Chris doesn’t care about consumption metrics, and what he focuses on instead
  • How to find the courage you need to reach a cult status with your brand
  • And more!


ProudMouth | Matt Halloran on LinkedIn | Influence Accelerator Academy | Chris Kneeland on LinkedIn | Rob Howard on LinkedIn | “Fix” by Chris Kneeland, Ryan Gill, and Rob Howard | Communo | Cult Collective | The Gathering Summit | Win Without Pitching

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