Non-Responsive Advisor Websites Get Downgraded

Is your advisor website responsive?
If not, you are suffering from poorer search engine ranking.

The design of responsive advisor website is an increasingly common technique used to create a better browsing experience no matter what device a viewer uses. Responsive websites are easier to read and navigate while minimizing the amount of resizing (aka finger pinching), panning and scrolling required by users.

Google announced last year that responsive website will rank higher than comparative non-responsive websites in mobile search results. It’s clear Google is rewarding responsive advisor websites that make multi-device browsing easier and better. Google has set clear implications for not having a responsive website.

Mobile and tablet are becoming ever more popular (see statistics below) and therefore it is just common sense to expect a company like Google to focus their efforts on making mobile experiences more user-friendly. Or better yet, present users with websites that are more likely to be visually appealing and easy to navigate.

Plain and simple, what this means is that if your website isn’t responsive, it will rank lower in Google searches on mobile devices.

Here are some interesting statistics* that might help you understand the pressing need to have responsive financial advisor website:
  • 80% of adult users use a smart phone
  • 75% of smart phone owners have gone online through mobile in the last month
  • 50% of adult users have a tablet
  • Over 50% of consumers use multiple devices at the same time
  • In 2017 it is expected that almost 3 billion users will use the Internet over their phones — that’s 91% of the total internet users.
A responsive advisor website:
  • Saves time
  • Saves money
  • Improves Search Engine Optimization
  • Enhances user experience
  • Increases performance
  • Has wider browser compatibility

To see if your website is responsive, open it up in your favorite browser then gradually reduce the window width to 3 or 4 inches. If you don’t like what you see, chances are your visitors (prospects) won’t like it either.

Global Web Index Device Summary Q3 2014,

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