What To Do if You Lack the Time or Confidence for Content Marketing With Meg Bartelt (Ep. 373)

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What’s stopping you from sharing your thought leadership? Is it a busy schedule? Is it a lack of confidence? Or is it both?

Our guest today, Meg Bartelt, has consistently blogged for 6 years — even during times when things got overwhelming.

In this episode, Matt Halloran interviews Meg Bartelt, CFP®, MS, founder and lead planner at Flow Financial Planning, LLC. Meg candidly talks about her confidence crisis as a business owner and how she was still able to find the time and strength for content marketing.

Meg discusses:

  • The benefits of writing blog posts (far beyond SEO)
  • How she comes up with topics, organizes her ideas, and structures her blogs
  • How picking a niche improves your RIA’s marketability and branding
  • Strategies she uses to improve her social media and website presence
  • And more


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About Our Guest:

Meg Bartelt, CFP®, MS is the founder of Flow Financial Planning, LLC, a fee-only, virtual financial planning firm dedicated to women in their early-to-mid career in tech. The firm specializes in pre-IPO and IPO planning and not making people feel bad about their finances. Meg received a Bachelor’s degree in Economics from Wellesley College and a Master’s degree in Financial Planning from Golden Gate University. She is a Certified Financial Planner™ professional, a Registered Life Planner®, and a member of the Financial Planning Association and the XY Planning Network.

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