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Summary:

Do you want to have a content marketing plan that captures your voice, attracts ideal clients, and grows your practice?

In this episode, Matt Halloran talks to Olivia Luper, the founder and chief content writer at Lexicon Content Development. Olivia shares how she helps advisors create authentic content for their website, social media, and email campaigns –– all of which work together to turn prospects into clients. 

Olivia discusses:

• Every reason to say yes to niche marketing
• How Olivia creates content that radiates with the advisor’s personality
• Ways to tweak canned content to suit your brand messaging
• Potential reasons why your content isn’t getting you leads
• And more

Resources: 

• PodRocket Academy (Join for free!)
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• Get Advisor Fit podcast

Connect With Olivia Luper:

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Connect With ProudMouth:

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About Our Guest:

Olivia Luper founded Lexicon Content Development in 2018 with the desire to help financial advisors grow their businesses by disseminating well-written, compelling content. She first began writing website content in 2013 while finishing her undergraduate studies. In 2016, Olivia graduated from Florida Atlantic University with a Master of  Arts in English where she concentrated on American modern and postmodern literature.  She is also an aspiring memoirist and published poet.