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To beat the market, you’ve got to buy and hold.
To win at marketing… you need to do the same thing.
Marketing, like investing, should be approached with a long-term perspective, focusing on building “marketing equity” through consistent efforts that compound over time. It is NOT a quick fix.
In this special replay episode, Matt Halloran and Kirk Lowe turn the tables. They show you how to take your own advice as an advisor: start early for compounded results, diversify, have a well defined plan, and defer to the experts for advice.
Matt and Kirk discuss:
- How to build marketing equity that creates Marketing Momentum over time
- The five key “Returns on Influence”
- How diversification in marketing creates greater value for your audience
- Every reason to work with a marketing specialist (vs. generalist)
- The dangers of falling behind on sharing your thought leadership
- And much more
Resources:
- PodRocket Influence Academy (Enroll for FREE)
- Get your free Influence Scorecard
- Bill Cates (Referral Coach)
- Lazetta Rainey Braxton
- Jacqueline Campbell
Connect With ProudMouth:
- Thinking about starting your own podcast? Book a call with our Influence Engineers to learn about our done-with-you service
- ProudMouth
- LinkedIn: Matt Halloran
- Twitter: Matt Halloran
- LinkedIn: ProudMouth
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- YouTube: ProudMouth
