How to Attract and Hold Attention With Engaging Social Media Content With Zoë Meggert (Ep. 390)

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Do you want to create long-form content that catches and holds your niche’s attention? How about getting your expertise in front of as many ideal prospects as possible?

In this episode, Matt Halloran talks to Zoë Meggert, CEO of Perfectly Planned Content. Zoë tells you how to transform your webinars, podcasts, and blogs in a hundred different ways for social media, making them consumable for every person you want to reach. Zoë and Matt also dig into how modern technology has changed the way advisors connect and build relationships with prospects.

Zoë discusses:

  • Why more advisors don’t create engaging content to boost their marketing and connect with their audience
  • Ways to uncover a treasure trove of content in the daily routines you’re already doing
  • How to turn archived content into fresh posts without spending time on rewriting
  • Where content should fit within an advisors funnel to gain more ideal prospects
  • And more


Connect With Zoë Meggert:

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About Our Guest:

Zoë Meggert founded Perfectly Planned Content because she loves helping financial advisors communicate their value through content marketing. Throughout her career, she has focused on helping businesses communicate their story in a productive way – one that would draw an audience and help them grow their bottom line. Through Perfectly Planned Content, Zoë works to capture her clients’ “why” and tell authentic stories in a voice that’s true to them. 

Gain access to our deep vault of resources to help you become a subject matter authority. Learn how to create and implement effective content marketing, click-worthy social media, your own podcast, and much more.