In Day 2 of the 12 Days of Marketing, Kirk is going to walk you through the critical differentiation of branding and marketing in your business. The key message of this podcast is that it is crucial to pull your branding out of marketing, and understand that your brand is your story. You need to know why your different, and what your value is before you can expect any prospective clients to know that.
This holiday season, Matt and Kirk are offering up 12 podcasts to help you prepare your business for 2018 with your best marketing plan yet! In the preimer episode of the 12 Days of Marketing, joing Matt and Kirk as they dive into developing your marketing mindset. Understand tactics that work for your business to help you build trust and brand awareness, while leaving behind any ineffective tools in 2017. Want more information about how to kick ass in 2018? Download a copy of our white papers today – they're free!
LINKS: DEATH BY REFFERALS | THE FUTURE OF REFERRALS
In our 50th episode of Top Advisor Marketing, Matt and Kirk are joined by the adviser to advisors, Coach Tony Vidler. Having been coaching for decades, Tony understands the best models for running a succesful advisor business. In this episode Tony dives into the fee based advisor model, and how it can benefit not just your business but your personal life.
LINKS: LinkedIn | SlideShare | Tony Vidler
In this latest epsiode of Top Advisor Marketing, Kirk and Matt are pleased to welcome saught after speaker and international best selling author Bob Burg. Bob is well known for his book, ”The Go-Giver”, along with the other books in the Go-Giver series. This series discusses how in the business world the best way to achieve success is to be constantly giving. Nearly a decade since it was first published, The Go-Giver is still gaining momentum and was awarded the 2017 Living Now Book Award – Evergreen Medal for Personal Growth. With our hosts, Bob dives into how constantly and consistently providing value to others will help you conduct not only nice business, but the most profitable.
Links: Bob Burg | The Go-Giver | Buy Now
Referrals are still the cornerstone for building AUM as a financial advisor but the “old ways” just don’t work anymore. This whitepaper outlines how and why things have changed when it comes to getting good quality referrals, and what to do about it.
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For financial advisors, a white paper is a strong and influential piece of content marketing. It’s a concept piece that shares an idea people should know about, need help identifying (and understanding) and help solving. The paper creates credibility and authority.
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The most obvious obstacle impacting financial advisors struggle with content creation is that they don’t have a process. Advisors need a process to be better at producing expert financial content. Below is a well-thought out process to help you on your journey to fill your advisor blog with great content and become a financial influencer.
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As demands on financial advisors become more intense, Matt and Kirk offer a solution to all your marketing needs – Outsourced Marketing. In this episode, the guys discuss the complexities of creating a solid marketing plan from foundation to execution and the challenges many financial advisors face when DYI’ing their marketing: canned marketing, ineffective or inefficient marketing or trial and error marketing. With the ability to access service around the globe through your computer, it’s now easier than ever to outsource your marketing to a team of highly skilled experts, at a fraction of the cost of in house training and salary. This episode will give you all the insight you need to make the right call for your practice and your marketing plan for 2018.
Matt and Kirk welcome guest Patti Morrison in their latest episode of TAM Podcast. Patti Morrison owns and operates Image Strategist in Vancouver Canada, and has worked in the fashion industry for over 25 years. Recently she has become a best selling author with the release of her book “First Impressions, Dressing for Impact”. Taking all of her knowledge and experience, Patti walks Matt and Kirk through the basics of creating an impactful outfit, understanding the importance of clothes in the business world, and the steps to making a wardrobe that suits you and your goals.
LINKS: PATTI MORRISON | FIRST IMPRESSIONS, DRESSING FOR IMPACT
Kirk and Matt dive into the deep end of marketing tactics for a niche advisor. It’s important when developing your brannd and business to capitlize on small markets, whether its government employees, blue collar business owners, or adventure junkies, cartering your brand to your ideal clients is the best way to get them through the door. Matt and Kirk explain all of this while walking you through the 10 reasons to have a niche persona.
Access everything you need to establish yourself as a respected authority in your field. From creating effective content and building a podcast to crafting engaging social media, our resources and expert support will equip you to grow your influence and drive real business growth.
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