20. How To Cut Through Industry Misinformation To Educate Your Audience With Kristen Yoder

Want to rise above the misinformation within your industry, so you can educate your audience with the truth?

Don’t be afraid to challenge the status quo.

In this episode, Matt Halloran talks to Kristen Yoder, a 16-year cannabis industry veteran, media personality, speaker, and host of The CannaBS Detector Podcast. Kristen shares how she has become a trusted authority by educating her audience on the often overlooked and unexpected intricacies that come along with entering the newly regulated cannabis landscape.

Kristen discusses: 

  • How she has managed to get the attention of numerous reputable media outlets
  • Why she’s known as the cannabis industry’s “BS detector”
  • Tips for picking fights that are backed by trustworthy sources
  • The best way to take a stance against Internet trolls
  • And more

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About Our Guest:

Kristen Yoder, featured in Vanity Fair, Forbes, USA Today, and named one of Marijuana Venture Magazine’s “40 Under 40 Rising Stars of Cannabis,” is a 16-year Los Angeles industry veteran. Kristen’s popularity as an outspoken and trusted authority on a variety of subjects has led her to teaching classes, speaking at events, on podcasts, in print, and online media both nationally and internationally. Kristen is passionate about advising/preparing her clients for the unique intricacies and quagmires often overlooked and unexpected by those entering the newly regulated cannabis landscape.

Gain access to our deep vault of resources to help you become a subject matter authority. Learn how to create and implement effective content marketing, click-worthy social media, your own podcast, and more.