An inherently intimate medium, podcasts foster relationship-building in a way that no other medium can compare to. When you have a podcast, your ideal prospects can plug into your expertise 24/7, and they can do it hands-free. Podcasts give you an unmatched opportunity to speak to your prospects at their busiest moments: while driving, cleaning, cooking, exercising, and the list goes on. You’re giving them complete access to your expertise and on their own terms, rather than interrupting them or demanding their undivided attention. 

What podcasting gives experts: 

1) Instant, deep credibility that resonates with your ideal prospects

2) Top-of-mind awareness without interrupting your prospects

3) More referrals from clients, prospects, and centers-of-Influence 

4) Significantly increases your search engine results with original content 

5) Expansion of your digital network, even while you sleep

6) Enhanced focus on what you do best and how you create value 

7) Attracts clients who you enjoy working with most 

8) Positions you as the trusted expert 

9) Significantly increases the synergy of your marketing to enhance your ROE (return on effort)  10) It’s fun.

Here’s a great article on the power of podcasting.

The best marketing has two common threads, 1) It’s focused on momentum over mid-to-long-term, and 2) It’s synergistic. 

If you want to become known as the subject matter authority, you need to do more than produce subject matter expertise –– you need to repurpose that content, share it, and get it in front of your ideal audience often and consistently. We call it “scaling your credibility.” It’s powerful when done in combination. 

We recommend our full system because, using the strategy mentioned above, it positions you to become a subject matter authority (i.e. influencer) in 2-3 years versus the 8-10 it typically takes.

Our focus is on helping experts by freeing them from the torment of sales and having to chase prospects. “Experts” can be anyone or any company that has expertise in what they do/make, how they do it, and what problems it solves for their audience. So yes, any professional or business can use our system.

3-4 hours/month, which includes the time you will spend recording your podcasts and reviewing the social media posts that we create for you. 

You save 80+ hours of work per month, which our team takes off your plate to implement the system on your behalf. This includes expertise across 11 unique skill sets.

We serve all types of experts and companies. Any individual or firm who has expertise in what they do/make, how they do it, and what problems it solves for their audience.

We started our podcast service in January of 2017. We did so under the Top Advisor Marketing name. We’ve since re-branded our company to expand our horizon to help all types of experts and companies pursue the power of influence and content marketing.